Wellford Finance helps people explore financial products and services, which may include personal loans, mortgages, refinancing, credit cards, insurance, debt solutions and investment platforms. We may earn commissions when a customer is referred to a third-party provider.
Last updated: 30 October 2026
Privacy Policy
1. Who we are
Wellford Finance ("Wellford", "we", "us" or "our") operates the website wellfordfinance.com and related enquiry services. We help consumers understand their needs and explore financial products or providers that may be relevant to them.
Data controller and legal entity:
2. Information we collect
Depending on how you interact with us, we may collect:
- Contact details, such as your name, email address, telephone number and location.
- Information you provide about your needs, including the amount you wish to borrow, purpose of financing, time frame, employment or income range, self-reported credit history and other information you voluntarily supply.
- Information about the services you request and our communications with you, including enquiries, notes, correspondence and, where disclosed and legally permitted, call recordings or transcripts.
- Technical and usage data, such as IP address, browser or device details, website interactions, referral source and cookie identifiers, where applicable.
- Information from advertising platforms, referral partners or financial providers where permitted and relevant to your enquiry.
Please do not submit bank login credentials, full payment-card details, government identity numbers or sensitive documents in a general enquiry form.
3. How we use information
- To respond to enquiries and communicate with you by phone, email or other contact methods you have requested or lawfully authorised.
- To understand your circumstances and preferences, explain available categories of financial products and, where appropriate, introduce you to relevant third-party providers.
- To provide customer support, maintain records, prevent fraud, protect our services and meet applicable legal obligations.
- To analyse performance and improve our services, website and customer experience.
- To send marketing communications where we have the appropriate legal basis and any required consent; you can opt out of marketing at any time.
4. Providers, referral partners and commissions
We may refer you to lenders, credit brokers, insurers, debt-solution providers, investment platforms and other service partners where relevant to your request. To arrange an introduction or obtain a relevant offer, we may share the information reasonably necessary for that purpose, subject to applicable law and any consent required. Providers may use your information under their own privacy policies and eligibility procedures.
We may receive a commission or referral fee from a provider or network when you enquire, apply or take up a product. Such commercial relationships may influence which providers we feature. We do not represent that our service covers the whole market.
Where the law requires a separate choice before information is disclosed for marketing, sold or shared for cross-context behavioural advertising, we will provide that choice. Submitting a form does not override statutory rights or create consent where the law requires a separate, specific permission.
5. Artificial intelligence and automated communications
We may use artificial intelligence (AI), automated systems and third-party technology services to help organise and analyse enquiries, summarise communications, identify potentially relevant product categories, support our staff, and prepare or deliver responses. Some emails, chats or other communications may be generated or assisted by AI, and some enquiries may receive an automated initial response.
AI outputs may be incomplete or inaccurate and are not a guarantee of eligibility, approval or suitability. Where a decision would have legal or similarly significant effects on you, we will apply the safeguards required by applicable law, including access to human review where required. You may request human assistance by contacting us.
Information may be processed by technology vendors acting on our behalf. We require appropriate contractual and security protections and do not treat this policy as blanket permission to use your personal financial information to train general-purpose AI models.
6. Our legal bases (UK users)
Where UK data protection law applies, we process information as necessary to respond to your request and take steps before entering into a contract, to comply with legal obligations, and for legitimate interests such as operating and protecting our business, where those interests are not overridden by your rights. We rely on consent where the law requires it, including for certain marketing, cookies or disclosures. You may withdraw consent at any time without affecting processing already carried out lawfully.
7. How long we retain information
We retain personal information only for as long as reasonably necessary for the purposes described above, including handling your enquiry, maintaining records, resolving disputes, preventing fraud and meeting legal requirements. Actual periods depend on the type of record, applicable jurisdiction and our legal obligations.
8. International processing and security
Our staff, service providers or partners may process information in countries other than your own, including the UK and US. Where required, we use appropriate protections for international transfers. We use reasonable technical and organisational measures designed to protect personal information, although no internet transmission or storage method is completely secure.
9. Cookies and analytics
Our website may use cookies or similar technologies necessary for its operation and, where deployed, analytics and advertising technologies. Non-essential technologies will be subject to consent or other choices where required. [ADD A COOKIE NOTICE AND CONTROLS THAT MATCH THE TOOLS ACTUALLY INSTALLED ON THE WEBSITE.]
10. Your privacy rights
Depending on your location and applicable law, you may have rights to request access to, correction or deletion of your information; to object to or restrict certain processing; to data portability; to withdraw consent; or to opt out of certain marketing or data-sharing activities. UK users may also complain to the Information Commissioner's Office (ICO).
US state privacy laws may provide additional rights, including rights concerning certain sales or sharing of personal information, targeted advertising or profiling. If such laws apply to Wellford and your information, we will honour the relevant rights and provide the required request mechanisms. [BEFORE SERVING APPLICABLE US STATES, ADD ANY REQUIRED NOTICE AT COLLECTION, OPT-OUT LINK, APPEAL PROCESS AND STATE-SPECIFIC DISCLOSURES.]
To exercise a privacy right, email [email protected]. We may need to verify your identity before fulfilling a request.
11. Children
Our services are intended for adults aged 18 or older. We do not knowingly solicit financial enquiries from children.
12. Changes
We may update this Privacy Policy to reflect changes in our operations, services or legal requirements. The current version will be posted on this page with a revised date.
Terms of Use
1. Scope and acceptance
These terms govern your use of wellfordfinance.com and related Wellford Finance enquiry services. By using our website or submitting an enquiry, you agree to these terms, subject to applicable consumer rights that cannot legally be excluded.
2. Nature of our service
Wellford provides general financial information, product exploration, customer assistance and potential introductions to third-party financial providers. We are not necessarily the lender, insurer, investment manager or provider of products described on the website. Any contract for a financial product will ordinarily be between you and the relevant provider.
Unless we explicitly confirm that a particular service is delivered by an appropriately authorised professional, information provided by Wellford is not personalised regulated investment advice, mortgage advice, debt counselling or a recommendation to enter into a specific regulated financial transaction.
3. No guarantee of offers or approval
Enquiring with Wellford does not guarantee that any lender or other provider will offer you a product, that you will qualify, or that any quoted rate or term will be available. Product eligibility and final terms depend on a provider's assessment. The costs, risks, restrictions and suitability of any financial product should be considered carefully before you proceed.
4. Third-party providers
Providers may apply their own terms, privacy notices, checks, fees and application requirements. We are not responsible for independent decisions or actions of third-party providers, except to the extent responsibility cannot lawfully be excluded. We encourage you to review the provider's own materials before submitting an application.
5. Commissions and referrals
Wellford may be paid by financial providers, advertising partners or affiliate networks for enquiries, introductions, applications or completed transactions. These arrangements may affect which products or providers are displayed or discussed. We do not claim to search every available provider or product in a market.
6. Your responsibilities
You agree to provide information that is accurate to the best of your knowledge, use our services only for lawful purposes and avoid submitting someone else's personal information without authority. Do not rely solely on general website materials when making consequential financial decisions.
7. Automated assistance
We may use AI-assisted tools and automated communications as described in the Privacy Policy. Automated information is intended to help with enquiries and does not itself confirm loan approval, underwriting, product eligibility or financial suitability. You can ask to speak with a person.
8. Website content and availability
We aim to keep information accurate and current but cannot guarantee that every description, rate, eligibility criterion or external link will always be complete, current or error-free. We may change, suspend or discontinue website features from time to time.
9. Liability and consumer rights
To the extent permitted by applicable law, we do not accept responsibility for losses arising solely from reliance on general, non-personalised website information or from independent third-party decisions. Nothing in these terms excludes liability that cannot lawfully be excluded, including liability for fraud or fraudulent misrepresentation, or limits mandatory consumer protections.
10. Governing law
These terms are subject to applicable mandatory consumer protection laws.
11. Changes to these terms
We may revise these terms from time to time. Updated terms will appear on this page with a revised date. Changes do not retrospectively remove rights you already have under applicable law.
Contact & privacy requests
For questions about our services, this policy, marketing preferences or personal information, contact:
Wellford Finance
[email protected]
wellfordfinance.com